63 Facebook Statistics to Know for 2021

Even in case you do not personally take pleasure in utilizing Fb, there isn’t any denying the truth that it stays the biggest social media platform on the planet.
With over2.8 billion month-to-month energetic customers, anybody severe about marketing a enterprise on social media must pay particular consideration to how they use Fb.

To that finish, we have curated the most recent Fb stats for 2021 that can assist you perceive the social community higher.
Whether or not you need insights on the place to speculate your advert {dollars}, otherwise you’re inquisitive about the place to start the customer’s journey on Fb or contemplating whether or not it is even price it to make use of Fb in 2021, you will discover all of the Fb statistics it’s good to know right here.
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Our Fb stats are organized into 5 classes:
1. Fb Advert statistics
2. Fb Person statistics
3. Fb Demographics
4. Fb Advertising statistics
5. Fb Video statistics

Fb Statistics [2021 Data]

Fb has 58,604 staff.
Fb income for twelve months ending in December 2021 was $85 billion.
In 2020, Fb had an annual development price of 57%.
56% of individuals go to Fb to get info.
Fb is the biggest social media platform primarily based on the variety of month-to-month energetic customers.

1. Fb has 58,604 staff. (Supply: Fb, 2021)
2. Fb income for twelve months ending in December 2021 was $85 billion. (Supply: Fb, 2021)
3. In 2020, Fb had an annual development price of 57%. (Supply: Fb, 2021).
4. 56% of individuals go to Fb to get info. (Supply: Fb, 2019).
5. Fb is the biggest social media platform primarily based on the variety of month-to-month energetic customers. (Supply: Fb, 2021)
Mark Zuckerberg has grown Fb from a startup in his Harvard dorm room to some of the invaluable firms on the planet.
These stats present that Fb has continued to take pleasure in elevated income and total firm development. Fb stays an enormous beside different social media platforms and does not seem like it is dying anytime quickly.
As a marketer, realizing the place Fb is and the place it’s going offers you details about how you should use Fb in your model and greatest serve your prospects on the platform.

Fb Advert Statistics

In 2020, Fb reported This fall advert income of $27.2 million, a 31% improve from 2019.
The typical value for an advert noticed a 5% improve, whereas advert impressions grew by 25% within the fourth quarter of 2020.
Cellular adverts generated 94% of advert income within the second quarter of 2019, a 3% improve from 2019’s Q1.
Fb’s advert income was $27.1 billion in This fall.
The U.S. and Canada made up $13.7 billion of Fb’s advert income in This fall.
In Q3, 2020, Fb had over 10 million advertisers on their platform.
Fb video adverts have a low CPC, at $1.86.
Fb adverts have the potential to succeed in over 2.1 billion folks.
Fb adverts have the potential to succeed in over 2.1 billion folks.
On common, Fb promoting generated $9.82 per person in This fall, 2020.
Fb adverts present the best return on funding (ROI) amongst all paid promoting channels.

1. In 2020, Fb reported This fall advert income of $27.2 million, a 31% improve from 2019. (Supply: Statista, 2021)
2. The typical value for a Fb advert noticed a 5% improve whereas advert impressions grew by 25% within the fourth quarter of 2020. (Supply: Fb, 2020)
3. Cellular adverts generated 94% of advert income within the second quarter of 2019, a 3% improve from 2019’s Q1. (Supply: Fb 2019)
 
4.Fb’s advert income was $27.1 billion in This fall. (Supply: Fb, 2021)5. The U.S. and Canada made up $13.7 billion of Fb’s advert income in This fall (Supply: Fb, 2021)

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6. In Q3, 2020, Fb had over 10 million advertisers on their platform. (Supply: Statista, 2020)
 
7. Fb video adverts have a low CPC, at $0.55. (Supply: Social Insider, 2020)
 
8. Fb adverts have the potential to succeed in over 2.18 billion folks. (Supply: Hootsuite, 2020)

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9. The typical cost-per-click on Fb is $1.72. (Supply: Wordstream, 2019)
 
10. On common, Fb promoting generated $9.82 per person in This fall, 2020. (Supply: Fb, 2021)11. Fb adverts present the best return on funding (ROI) amongst all paid promoting channels. (Supply: Hubspot, 2020)
Promoting stays the most important moneymaker for Fb. As such, Fb continues to search for methods to assist entrepreneurs enhance their advert outcomes to maintain spending cash on the platform. 
Now that you understand Fb adverts by the numbers, how does your model slot in with long-term ROI? Are you spending an excessive amount of or too little?

Fb Person Statistics

69% of People use Fb.
42% of American teenagers use Fb.
37% of U.S. adults get their information from Fb.
73% of U.S. adults go to Fb day by day.
98% of Fb customers entry the app on cellular.
6. Fb reported that 5% of profiles for month-to-month energetic customers (MAUs) had been pretend and eliminated them in Could 2019. That’s 120 million accounts.
Within the fourth quarter of 2020, Fb flagged and eliminated 1.3 billion registered person accounts earlier than they turned energetic on the social community.
Day by day energetic customers (DAUs) on common for This fall had been 1.8 billion, an 11% improve yr over yr.
Fb has 2.41 billion month-to-month energetic customers (MAUs), a 12% improve yr over yr.
In 2020, 30% of Fb’s viewers was below 25.
Fb customers aged 65+ is 5%.
1.1 billion Fb customers communicate English.
17.3% of Fb’s energetic customers entry the social media platform from their desktop.

1.69% of People use Fb. (Supply: Statista, 2021)
2. 42% of American teenagers use Fb. (Supply: Pipersandler, 2020)
3. 37% of U.S. adults get their information from Fb. (Supply: Pew Analysis Heart, 2019)
4. 73% of U.S. customers go to Fb day by day. (Supply: Statista, 2020)
5. 98.3% of Fb customers entry the app on cellular. (Supply: Statista, 2021)
6. Fb reported that 5% of profiles for month-to-month energetic customers (MAUs) had been pretend and eliminated them in Could 2019. That’s 120 million accounts. (Supply: HuffPost, 2019)
7. Within the fourth quarter of 2020, Fb flagged and eliminated 1.3 billion registered person accounts earlier than they turned energetic on the social community. (Supply: Fb, 2021)
8. Day by day energetic customers (DAUs) on common for This fall had been 1.8 billion, an 11% improve yr over yr. (Supply: Fb, 2021)
9. Fb has 2.41 billion month-to-month energetic customers (MAUs), a 12% improve yr over yr. (Supply: Fb, 2021)
10. In 2020, 30% of Fb’s viewers was below 25. (Supply: Statista, 2021)
11. Fb customers aged 65+ is 5%. (Supply: Statista, 2021)
12. 1.1 billion Fb customers in communicate English (Supply: We Are Social, 2021)

13. 17.3% of Fb’s energetic customers entry the social media platform from their desktop (Supply: We Are Social, 2021)
It’s important to know the way a lot of your viewers is on Fb to place your marketing technique. Do you’ve got hundreds or thousands and thousands of your audience utilizing Fb?
Understanding in case your market makes use of Fb would provide help to perceive what sort of content material to create.
Optimizing content material for desktop and mobile-based energetic customers may also make your content material extra enticing to potential prospects.

Fb Demographics Statistics

Ladies within the 25-34 age group make up 12.8% of Fb’s world energetic customers.
Males between the ages of 25-34 make up probably the most important demographic group, at 18.8%.
India is the nation with probably the most Fb customers, with 320 million customers.
Fb customers are 56.8% male and 43.2% feminine.
There are 1.2 billion customers from Asia on Fb.
Over 419 million customers use Fb month-to-month in Europe.
Over 85% of Fb’s each day energetic customers (DAUs) come from exterior of the US and Canada.
61.3% of Fb customers are below 35.
Fb utilization is excessive amongst U.S adults who earn extra the $70k yearly.
70% of U.S adults use the Fb platform day by day.
Greater than 1.8 billion folks use Teams each month.

1. Ladies within the 25-34 age group make up 12.8% of Fb’s world energetic customers. (Supply: Statista, 2021)
 
2.Males between the ages of 25-34 make up probably the most important demographic group, at 18.8%. (Supply: Statista, 2021)
 
3.India is the nation with probably the most Fb customers, with 320 million customers. (Supply: Statista, 2021) Picture Supply
4. Fb customers are 56.8% male and 43.2% feminine. (Supply: Statista, 2021)
5. There are 1.2 billion customers from Asia on Fb. (Supply: Statista, 2021)
 
6. 419 million customers use Fb month-to-month in Europe. (Supply: Statista, 2021)
 
7. Over 85% of Fb’s each day energetic customers (DAUs) come from exterior of the US and Canada. (Supply: Quick Firm, 2021)8. 61.3% of Fb customers are below 35. (Supply: Statista, 2021)

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9. Fb utilization is excessive amongst U.S adults who earn extra the $70k yearly. (Pew Analysis Institute, 2021)
 
10. 70% of U.S adults use the Fb platform day by day. (Supply: Pew Analysis Institute, 2021)11. Greater than 1.8 billion folks use Teams each month. (Supply: Fb, 2020)
Fb’s month-to-month common customers are climbing. Which means extra of your viewers is constantly checking Fb, and your potential viewers attain of over 2.18 billion customers is rising.
Many customers from totally different demographics and age teams additionally see your content material, so it’s a good suggestion to maintain that in thoughts when strategizing campaigns.

Fb Advertising Statistics

In 2018, 78% of US shoppers made purchases via discoveries on Fb.
In 2019, 15% of Fb customers used the social platform to look and store for merchandise.
93% of companies are energetic on Fb.
Over 200 million companies use Fb’s apps and free instruments.
On common, 35.7% of posts from a Fb web page are pictures.
Hyperlink posts obtain 73% much less engagement than video posts.
The median engagement price throughout all industries on Fb is 0.08%.
U.S grownup customers spend a median of 33 minutes per day on Fb.
Greater than 3.3 billion folks use Fb’s household of providers (Fb, WhatsApp, Instagram, or Fb Messenger) each month.
Fb Tales has 500 million each day viewers.
4.6% of entrepreneurs use Fb video adverts.
35% of entrepreneurs report profitable influencer campaigns on Fb.

1. In 2018, 78% of US shoppers made purchases via discoveries on Fb. (Supply: Kleiner Perkins, 2018)
2. In 2019, 15% of Fb customers used the social platform to look and store for merchandise. (Supply: eMarketer)
3. 93% of companies are energetic on Fb. (Supply: Buffer, 2019)
4. Over 200 million companies use Fb’s apps and free instruments (Supply: Fb, 2021)
5. On common, 35.7% of posts from a Fb web page are pictures. (Supply: We Are Social, 2021)

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6. Hyperlink posts obtain 73% much less engagement than video posts. (Supply: We Are Social, 2021)
 
7. The median engagement price throughout all industries on Fb is 0.08%. (Supply: Rivaliq, 2021)
 
8. U.S grownup customers spend a median of 33 minutes per day on Fb. (Supply: Advertising Land, 2019)
 
9. Greater than 3.3 billion folks use Fb’s household of providers (Fb, WhatsApp, Instagram, Messenger) each month. (Supply: Fb, 2021)
 
10. Fb Tales has 500 million each day viewers. (Supply: TechCrunch, 2019)
 
11. 4.6% of entrepreneurs use Fb video adverts. (Supply: Buffer, 2019)12. 35% of entrepreneurs report profitable influencer campaigns on Fb. (Supply: Buffer, 2019)
These stats present extra path about the place your technique ought to head to earn extra numbers on Fb. For instance, in case you have a video of your organization’s weekly Waffle Wednesday occasion, publish that as a substitute of the hyperlink to your weblog publish, which it can save you for Twitter Playing cards.

Fb Video Statistics

In 2018, customers aged 18-24 have 75% much less of an consideration span for video adverts than customers who’re 65+.
Greater than 1.2 billion customers go to Fb Watch per thirty days.
Customers are 1.5 occasions extra prone to watch a video on their telephones.
Fb pages with over 100k followers printed 17.6% of all of the movies on the platform in 2020.
Movies between 2 and 5 minutes collect extra engagement from social media customers.
62% of individuals have reported being extra inquisitive about a product after seeing it on a Fb video.
Video promotions are equally as essential as picture promotions.
Solely 12% of manufacturers use Fb for reside movies.
81% of companies want video marketing on Fb.
Fb is the second hottest video property behind Google.
Politics is the best class of Fb Tales, at 36%.

1. In 2018, customers aged 18-24 have 75% much less of an consideration span for video adverts than customers who’re 65+. (Supply: Fb, 2019)
2. Greater than 1.2 billion customers go to Fb Watch per thirty days.  (Supply: Fb, 2020)
 
3. Customers are 1.5 occasions extra prone to watch a video on their telephone. (Supply: Fb, 2017)
 
4. Fb pages with over 100k followers printed 17.6% of all of the movies on the platform 2020. (Supply: Social Insider, 2020)
 
5. Movies between 2 and 5 minutes collect extra engagement from social media customers. (Supply: Social Insider, 2020)
 
6. 62% of individuals have reported being extra inquisitive about a product after seeing it on a Fb video. (Supply: Fb, 2018)
 
7. Video promotions are equally as essential as picture promotions. (Supply: Social Bakers, 2019)
 
8. Solely 12% of manufacturers use Fb for reside movies. (Supply: Social Insider, 2020)
 
9. 81% of companies want video marketing on Fb. (Supply: Buffer, 2019)
 
10. Fb is the second hottest video property behind Google. (Supply: Statista, 2021)
 
11. Politics is the best class of Fb Tales, at 36%. (Supply: Statista, 2021)
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Fb movies are massively common and have an immense attraction to youthful customers of the positioning. You probably have merchandise to advertise, movies have your again and your audience.
Maintaining with Fb is a necessary think about planning technique. Not solely as a result of Fb owns different platforms, like Instagram, however additionally they affect multiple channel of your planning.
The information additionally present that posting movies is the best way to go for enormous Fb pages that need extra engagement.
For extra info on utilizing Fb in your social media planning, take a look at our final information right here.
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Initially printed Could 3, 2021 7:00:00 AM, up to date Could 03 2021

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Fb Promoting

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