33 of the Best Website Designs to Inspire You in 2021

Your web site inspiration journey begins right here. 

Deciding to create an internet presence is a giant determination, however the very best web sites are a fruits of many small choices. Selecting the best content material administration system and internet host, choosing a template, refining your content material, and choosing the right layouts to show your services are only a few of the main points that set up your small business’s on-line identification.
However one main determination that takes time, diligence, and quite a lot of inspiration is the design of your web site.
On this article, we’re sharing a couple of dozen of the very best web site designs we’ve seen. From acquainted companies to small companies, to worldwide organizations, these websites push the established order on the net. Whether or not it is the design aesthetic, usability, interactivity, sound design, or worth that the positioning offers, every one is a masterpiece in its respective business and one thing to aspire to.
Not surprisingly, many organizations exist to focus on these websites and the contributions they make to the net. To assist floor a few of the most inspirational designs, I gathered a number of award-winners which have made their means by a number of key awards organizations — together with Purple Dot, Awwwards, UX Awards, The Webby Awards, SiteInspire, Greatest Web site Gallery, and FWA.
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Click on the hyperlinks beneath to leap to discover web site designs that crushed it within the final a number of years. We’ve additionally included a bonus part of designs which can be simply plain cool — so test them out, too!
Greatest Web site Designs from 2014 – 2015
Greatest Web site Designs from 2016
Greatest Web site Designs from 2017
Greatest Web site Designs from 2018
Greatest Web site Designs from 2019
Greatest Web site Designs from 2020
At the moment’s Cool Web site Designs 
Web site Design Concepts
As you flick thru the listing, know that every website excels in its personal means and seeks to serve a novel objective. Whereas one website could also be a wonderful instance of visible design, one other could also be a wonderful instance of interactivity. 
Which means that not all of those websites could also be “conversion machines” or blueprint concepts that you would be able to simply copy over to your website. Moderately, they’re nice methods to realize some website design inspiration and see the cutting-edge marketing that is occurring within the totally different corners of the net.
Understand that internet designs are fluid and alter usually. A few of the designs on this listing have modified since they have been awarded, however we do our greatest to maintain them up-to-date. We’re assured you’ll discover a design right here that sparks your creativity.

Greatest Web site Designs

Virgin America
Mikiya Kobayashi
Woven Journal
JOHO’s Bean
World of SWISS
Rainforest Guardians
Protest Sportswear
The Instructor’s Guild
Merely Chocolate
crypton.buying and selling
Southwest: Coronary heart of Journey
Frans Hals Museum
1917: Within the Trenches
The Octopus: Design Weblog by IDEO
Nomadic Tribe
Diana Danieli
George Nakashima Woodworkers
Swab the Wold
Latest People
Spotify Design
Andy Warhol
Human Interplay Firm
Garoa Skincare
Guillaume Tomasi
The District
Tej Chauhan
Amanda Martocchio Structure

Stunning Award-Profitable Web sites
And the awards go to …

Greatest Web site Designs from 2014 – 2015
1. Virgin America
Award: Most Important Business Evolution, 2014 UX Awards
In a world the place airline web sites are recognized to be riddled with main usability points, Virgin America has among the finest web sites that pushes usability, accessibility, and responsive design ahead. 
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2. Feed
Award: Web site of the Day (6/6/2015), Awwwards
Not solely is Feed an attention-grabbing idea, nevertheless it additionally has a surprising execution that challenges our understanding of what’s attainable on the net. By a artistic mix of animation and video, the positioning immerses the person in an enticing expertise. As an atypical website, it accommodates a number of distinctive usability parts, together with navigation that doubles as a scroll progress bar.
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3. ETQ
Award: Web site of the Day (5/19/2015), Awwwards
ETQ takes a minimalistic strategy to ecommerce with a stripped-down website. Large, compelling visuals of their product lay in opposition to easy, flat backgrounds accompanied by sturdy typography that retains the deal with precisely what the person got here there to see: sneakers.
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4. Mikiya Kobayashi
Award: Web site of the Day (7/4/2015), Awwwards
Mikiya is a Product Designer with a minimalistic portfolio that showcases his work by sturdy images and delicate animations. His full website was initially created in Japanese after which translated into English, serving to display the worldwide scalability of his design.
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5. Woven Journal
Award: Web site of the Day (4/4/2015), Greatest Web site Gallery
Woven is a web-based publication that celebrates artists, crafters, and creators alike. They affirm that publications can (and may) have lovely, participating websites with easy-to-read content material. Freed from distractions like pop-ups and intrusive adverts, this website is all concerning the expertise of the content material itself.

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6. JOHO’s Bean
Award: FWA of the Day (8/7/2015), Favourite Web site Awards
The web site for JOHO’s Bean has unbelievable imagery, interactivity, storytelling, visible design, and most of all, sound engineering. These all come collectively to create a compelling, emotional, and fascinating website that tells the story of a espresso bean’s journey.
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7. World of SWISS
Award: Greatest Consumer Interface, 2015 Webby Awards
One other airline? Yep. SWISS airways constructed an extremely immersive website that tells the story of what it is prefer to fly with them — and so they did too nice of a job to be ignored. Robust visuals and animations introduce the person to totally different sections of the positioning which can be full of info past the standard gross sales and marketing pitch.
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Greatest Web site Designs from 2016
8. Rainforest Guardians
Award: Greatest Activism Web site, 2016 Webby Awards
Rainforest Guardians turned some of the immersive nonprofit web sites of 2016. Looking for to construct consciousness round deforestation, the positioning permits customers to “go to” the varied villages, natives, and waterways that make up the Amazon Rainforest. The location places interactivity on the heart of its person expertise — a sensible selection in case your aim is to get individuals to attach along with your trigger and convert into volunteers.

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9. Protest Sportswear
Award: Web site of the 12 months (2016), Awwwards
The Awwwards calls Protest Sportswear a “shoppable lookbook,” and that is precisely what this website is. As a clothes clothes shop, this firm has reinvented the way in which they market their product: Moderately than selling clothes of clothes, Protest Sportswear promotes “appears.” This makes the corporate’s product probably the most interesting a part of the web site itself, utilizing a collage of kinds to design a homepage that modifications as usually as its buyer’s kinds do.

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10. The Instructor’s Guild
Award: Greatest Affiliation Web site, 2016 Webby Awards
The Instructor’s Guild is knowledgeable group of educators that addresses a few of the most crucial challenges in schooling. What makes this web site award-winning is the way it balances various content material sorts — packages, options, approaches, and collaborations — with out overwhelming guests. Not solely are the background visuals prominently positioned, however additionally they use white area to emphasise the written calls to motion on the heart, as proven within the screenshot beneath.

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Greatest Web site Designs from 2017
11. Merely Chocolate
Award: Web site of the 12 months (2017), Awwwards
You will get a longing for chocolate simply this web site — and in a means, that is Merely Chocolate’s web site working as designed.
This appetizing web site is that of a Denmark chocolate maker Merely Chocolate. Its web site makes use of quite a lot of colours (and artistic product names) to advertise every chocolate bar. And as you scroll from one product to the subsequent, all of them appear to stay constant in model. The three-dimensional look of every chocolate bar makes you’re feeling like you possibly can seize it off of your laptop display, whereas the “Add to Field” CTA to the top-left is ideally positioned for customers to pick out the merchandise they need whereas searching.

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Award: Greatest Cultural Weblog/Web site, 2017 Webby Awards
NOWNESS is probably the best crowdsourced video weblog on the web. That was a mouthful…what does all of it imply?
NOWNESS’s “crowdsourced” nature is a part of what makes it an award-winner. This implies most of its content material comes from unbiased creatives — an more and more well-liked means for companies to publish content material. NOWNESS can be a video weblog, which means all of its weblog content material is in video format. Collectively, these qualities assist make Nowness a charming hub for the tales that manufacturers all over the place try to inform.
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Greatest Web site Designs from 2018
13. crypton.buying and selling
Award: Web site of the Day (4/3/2018), Awwwards
Meet crypton.buying and selling, your robotic accountant.
Crypton.buying and selling is a buying and selling hub for cryptocurrencies similar to Bitcoin, utilizing synthetic intelligence to foretell modifications in a foreign money’s worth and determine key shopping for and promoting alternatives. The web site was rated excessive for its improvement and design, because it regularly explains extra of the developer’s strategies the additional down guests scroll.
This award-winning web site makes tech-savvy guests really feel proper at dwelling the second Crypton’s greeting seems throughout the homepage, one letter at a time.
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14. Southwest: Coronary heart of Journey
Award: Greatest Visible Design – Aesthetic, 2018 Webby Awards
When Southwest Airways wished to show that its prospects have been “greater than only a greenback signal,” the corporate created a web site the place the design was assembled utilizing the shapes of their prospects’ flight paths.
The web site, referred to as Coronary heart of Journey, even permits guests to create their very own paintings out of a visit they could plan on taking. On this means, Southwest’s web site is a product of their most loyal passengers.
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15. Reductress
Award: Greatest Humor Web site, 2018 Webby Awards
It is not that arduous to make somebody chortle on the web — a lot of what we learn and devour on-line is supposed to be entertaining. However it’s arduous to do it constantly for a big viewers. Reductress is a satirical journal whose headlines and common studying expertise are top-tier within the humor division — making the web site itself a top quality property.
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16. Overflow
Award: Web site of the Day (3/20/2018), Greatest Web site Gallery
Overflow is a design device that permits individuals and companies to create story-like move diagrams of their concepts in order that they’re simpler for others to know. Apart from this being only a good service, the Overflow web site practices what it preaches: Together with vibrant pink call-to-action buttons for downloading the device, this web site promotes its product the easiest way it is aware of how — utilizing a move diagram.
The web site delivers this move diagram within the type of a video. Whereas embedded movies can look slightly clunky sitting in the course of a web site’s different design parts, Overflow’s is completely positioned and precisely what you’d need to see when touchdown on the positioning for the primary time.

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17. Frans Hals Museum
Award: Web site of the 12 months (2018), Awwwards
It may be powerful for a museum to current all of its paintings collectively on a cohesive web site. That is what makes the web site of the Frans Hals Museum so spectacular.
Situated within the Netherlands, this museum has created a web site that makes use of a mix of digital design parts and its personal displays. This combination helps guests perceive what they’re going to see, once they can see it, and the place else they will get a style of what this museum has to supply.
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Greatest Web site Designs from 2019
18. 1917: Within the Trenches
Award: Awwwards’ Greatest Web site of the Day (2019)
This web site, made to advertise the movie 1917, permits you to stroll across the trenches and carry out the identical mission that the characters did within the movie. You can too see their maps or entry different instruments. 
This can be a nice instance of a website that went above and past with interactivity in addition to a website that leverages its content material and prewritten storyline to market its movie. This web site gained Web site of the Day by Awwwards, which permits designers to vote and nominate nice web sites they see each day.

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19. The Octopus: A design weblog by IDEO
Award: Enterprise Weblog/Web site 2019 Webby award
IDEO, a worldwide design firm, gained the Enterprise Weblog/Web site 2019 Webby award for its Octopus weblog, and for good purpose. The weblog incorporates a modern, black-and-white Octopus drawing as its homepage design, and makes use of yellow, black, and white to create a cohesive theme as you scroll.
In case you hover over a weblog put up, the title is highlighted in yellow. In case you hover over a picture, the picture is pulled in direction of you — two small options that make a giant distinction when it comes to creating a novel and fascinating person expertise. 

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20. Nomadic Tribe
Award: Awwwards’ Web site of the 12 months nomination (2019)
This website, which was nominated for Awwards’ Web site of the 12 months, is likely one of the extra participating websites I’ve seen. The homepage instantly begins taking part in a surprising video that includes a person strolling throughout a desert, adopted by beautiful panorama scenes and textual content like, “Are you fortunate sufficient to name your self an adventurer?”
The textual content all through the web site is playful, with colourful pinks and oranges and yellows, and the homepage is logically designed, with CTAs positioned all through that vary in commitment-level from “Learn Extra” to “Watch Now” and, lastly, “Obtain the App”. In the end, the web site is fantastically designed with sturdy consideration to element, and tells a compelling story all through.

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21. Diana Danieli
Award: Webby 2019
This 2019 Webby-winning website exhibits off imagery of artwork and structure with both excessive distinction or heavy publicity. As a web site customer, you possibly can click on and drag your mouse to vary the photographs and variations. Every picture exhibits a bit of labor that highlights the artist who owns the web site.
A cool plus about this web site is its incorporation of audio and music. Clicking on sure buttons on the screenplays a piano observe and really immerses you within the Diana Danieli expertise.

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22. George Nakashima Woodworkers
Award: Webby 2019
This woodworking web site emphasizes nature and take care of the woodworking commerce. It is primarily a slideshow of lovely forestry and farming photographs. As a brand new picture comes on the display, a brand new quote associated to wooden or timber additionally comes up. That is extremely stress-free to the customer and exhibits that the woodworkers acknowledge the great thing about timber and the atmosphere. This web site additionally gained a Webbie in 2019. 

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Greatest Web site Designs from 2020
23. Swab the World
Award: Web site of the Day (2020), Awwwards
Parallax, daring colours, and unfavourable area form the design and expertise of Swab the World’s web site. The group brings consciousness to stem cell donations. Their mission is to “Be certain each single affected person finds their match. Interval.” Photographs of {couples} exhibiting love and feelings deliver a human ingredient to a traditionally advanced and scientific course of. 
From a technical perspective, the design makes transferring down the web page really feel pure, guaranteeing the readers attain every level of copy and each CTA on the homepage.

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24. Latest People
Award: Honorable Point out (2020), Awwwards
A company with a accountability as massive as honoring previous, current, and future migrating identities wants a phenomenal and practical web site to assist unfold the phrase. Latest People champions immigrant experiences in cities throughout the state of New Jersey. The web site makes use of lovely imagery of individuals, locations, and objects that symbolize this expertise in a means that flows cohesively down the homepage, telling the story of this group of America’s latest residents. 
The web site is each visually interesting and practical with a easy navigation menu, tales organized by photographs, and a clear press web page that places the newest articles entrance and heart.

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25. Spotify Design
Award: Honorable Point out (2020), Awwwards
Spotify is understood for engaging in its fair proportion of fantastic feats, and its newest iteration of Spotify.Design is not any totally different. Serving because the hub for all issues visible and artistic for Spotify, the music and podcast large offers listeners a glance into the who, what, why, and the way of what makes the app so sensational.
Brilliant colours, drop shadows, and clean animations give this web site character and depth. The flat geometric designs with summary accents make albums and artists virtually leap off of the display.

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26. Andy Warhol
Award: Honorable Point out (2020), Awwwards
Artist, movie director, and producer Andy Warhol’s life will endlessly be encapsulated in a wonderfully designed web site that captures his artwork type in a digital format. As you peruse the web page, your cursor turns into a highlight that converts each picture you hover over right into a unfavourable picture or inverses the colours of the textual content you’re studying. 
The large, daring textual content makes an announcement and emphasizes simply how vital copy is to website design. Refined animations assist tempo the positioning and set the tone for every part as you peruse the house web page.

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27. Human Interplay Firm
Award: Company Web site (2020), Purple Dot
To see video accomplished proper on a web site, look no additional than the Human Interplay Firm. From the second you click on on the positioning, the expertise is lightning quick. You’re dropped instantly into the motion — the why, what, and the way of Human Interplay and precisely what the workforce does.
This Purple Dot Design Award winner goals to deliver the examine of human interplay to the plenty, and within the course of, present us simply how participating it may be to find out about it. Don’t get discouraged by their award standing although — not one of the photographs on this website are photoshopped, so it’s a sensible instance of constructing high quality with the sources you’ve accessible.

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28. Garoa Skincare
Award: Web site of the Day (2020), Awwwards
How do you rework the sensation of luxurious and practicality into a web site? Garoa Skincare offers a blueprint. Whether or not your product prices half the worth of your closest competitor or twice the worth, your website can deliver a way of extravagance to only about any product you promote.
Excessive-quality visuals, typefaces that complement one another, and a steadiness of unfavourable area with helpful copy can deliver a simplistic magnificence to your web site.

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Different Cool Web site Designs
29. MovieMark
MovieMark is a development marketing company and HubSpot Companion whose web site is all about digital storytelling. Situated in Colombia, the company makes video a core focus of its model, so it is solely becoming that MovieMark’s web site follows this theme.

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30. Guillaume Tomasi
As a Photographer in Montreal, Guillaume Tomasi has constructed a portfolio that is really match to accommodate his distinctive and awe-inspiring images. His surreal picture type is juxtaposed by his easy, flat, empty, and minimalistic portfolio design that locations all the deal with the work itself.
His distinctive sequence navigation coupled with art-gallery-inspired work introductions and excellent scrolling interactions yield an expertise paying homage to that of an actual gallery.
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31. The District
This branding company takes its imagery severely, and it ought to — it handles all channels of media for its purchasers. The District’s web site alone is a journey by a few of the most lovely paintings and images you’ve got ever seen.
These provocative tiles change quickly as you discover the web site, and the wackier they appear, the extra you grow to be in studying about their previous work.
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32. Tej Chauhan
Tej Chauhan has turned impressionist paintings right into a enterprise mannequin with this intriguing web site. Every picture on this product developer’s homepage slides out to cowl the earlier picture, providing little context across the object you now see in entrance of you. Nevertheless it’s that lack of context that makes you need to be taught extra. 
Plus, the tagline, “Souvenirs of The Close to Future,” suggests these objects are part of their product line — and a possibility so that you can deliver these revolutionary objects into your life.

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33. Amanda Martocchio Structure
An structure agency won’t focus on web development, however its web site ought to nonetheless display its dedication to visually pleasing design. Amanda Martocchio took that to coronary heart with this beautiful web site.
It is no secret that Amanda Martocchio Structure loves its work — every image on the homepage of its web site is a fascinating shot of the homes the corporate designs. The web site labels each home you scroll by with the kind of design that was meant, together with quite a few angles to every constructing.

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Web site Design Concepts
Now that you have seen plenty of fantastically designed and award-winning platforms, preserve these potential concepts in thoughts as you create your individual.
Contemplate methods that you would be able to make your web site interactive, just like the 1917 instance.
Make a web site that emphasizes the cellular expertise, even whereas it nonetheless has an excellent UX on desktops.
Create a web site that tells a narrative about your model with photographs, textual content, or video. 
If you cannot create a closely interactive website, contemplate drawing in eyes with a website that presents a slideshow of your photographs. 
Guarantee your call-to-actions are simple to see and encourage guests to proceed exploring your website 
Preserve navigation clear. Guarantee your guests at all times know get again to the homepage.
Combine your social media websites through social embed buttons, so website guests can simply comply with you in your varied social channels. 
Preserve every of your internet pages constant in design — together with font, colours, photographs, and messaging. 
Check your web site’s usability with a warmth map, which is able to present you on which internet pages your guests are almost certainly to bounce. 
Embody a dwell chat or chatbot to offer guests the choice to have interaction with you instantly in your web site if they like dwell chat to telephone calls. Reside chat can automate features to your gross sales and repair reps and create a greater communication expertise for the shopper.
Get an SSL certificates to make sure your web site is safe. SSL is a part of Google’s search rating algorithm, so an SSL certificates can assist you rank larger in search. 
Construct a Stunning Web site to your Enterprise
Designing a web site will be easy after getting a feel and look in thoughts. Use these examples as a springboard to growing the format, coloration palette, imagery, and animations in your web site. When you’re prepared to begin coding or dragging and dropping, you’ll have a phenomenal web site that your guests will get pleasure from.
Editor’s observe: This put up was initially printed in January 2021 and has been up to date for comprehensiveness.
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Initially printed Could 3, 2021 7:00:00 AM, up to date Could 03 2021


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