How to Get Your Facebook Ad Approved [+ 4 Best Ad Practices]

Fb adverts can generate consciousness, herald leads, and convert prospects … however solely you will get them authorized.
In our 2020 “Not One other State of Advertising Report,” we discovered that a couple of in three entrepreneurs listed Fb adverts as their finest performer by way of ROI. That is the next ratio than Google Paid Search or Instagram.  
Over 3 million companies used Fb’s promoting platform in 2020 and 78% of American shoppers say they’ve found merchandise on Fb previously. Whether or not you are already one in all them, or in case you’re simply getting began on Fb promoting, understanding Fb’s advert approval course of is paramount to success.
Under, we determine the frequent causes for rejection, what you are able to do in case your advert is rejected, and a few finest practices to comply with to make sure success.
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The way to Get a Fb Advert Accepted
In principle, Fb’s approval course of is simple:
Submit an advert that adheres to Fb’s promoting tips. New and edited adverts will each undergo the identical evaluate course of.
Fb evaluations adverts utilizing a mixture of bots and handbook reviewers.
Your advert is both authorized or denied. You will be notified when the choice is made, and adverts that had been authorized will go dwell.
Nonetheless, the evaluate course of in step two can appear to be a little bit of a black field. What factors do Fb’s approval workforce keep in mind whereas doing evaluations? How lengthy will this course of take? Let’s take a more in-depth take a look at the evaluate course of, and what you are able to do to make sure your advert makes it by.
How lengthy does Fb’s advert evaluate course of take?
Most adverts are reviewed inside 24 hours, in line with Fb’s Promoting Coverage, and you may obtain an e mail or notification with the outcomes of the evaluate. Nonetheless, it isn’t unusual for advert evaluate to take up to some days. That is why it is essential to plan forward and attempt to comply with the foundations.
New advert campaigns are likely to get reviewed for longer. Nonetheless, when you’ve got an extended historical past of publishing adverts efficiently, you will see your evaluate time shorten.
Adverts are manually reviewed, so if extra individuals are submitting adverts for evaluate, there could be a longer wait time. Anticipate to attend longer throughout vacation seasons.
For those who’ve submitted an advert to go dwell as quickly as attainable, it is going to be revealed as quickly because the evaluate course of is full and the advert is authorized.
Why was my Fb advert not authorized?
There are numerous explanation why Fb rejects an advert, together with:
Promoting merchandise not allowed on Fb (tobacco, unlawful services or products, weapons, and so forth …).
Making sensational claims, utilizing click-bait, or selling misinformation.
Adverts not following Fb’s promoting tips, corresponding to branding necessities and textual content restrictions.
Disruptive or low high quality content material that negatively impacts a Fb consumer’s expertise.
Luckily, you do not want to determine the explanation for the rejection your self. In case your advert is rejected, you may evaluate the explanation for the rejection and both request one other evaluate or edit your advert to suit inside Fb’s insurance policies. To evaluate your advert standing, or request an attraction, head to the Account High quality web page in your Fb account.  
4 Frequent Causes for Rejected Fb Adverts
A variety of Fb’s promoting insurance policies could be complicated at first look. Let’s break down these frequent causes for rejections to grasp how one can get your advert authorized sooner.
1. There’s an excessive amount of textual content on the picture.
Fb’s advert coverage states that your picture could not have textual content over 20% of the realm. Whereas it could be tempting to try to match extra info into your picture, keep in mind that an image is value a thousand phrases.
Pictures are extra partaking than text-based adverts and lead to increased click-through charges. Even when it wasn’t a Fb coverage, we might suggest lowering the quantity of textual content in your adverts.
2. Touchdown pages aren’t useful.
Your advert copy will not be the one factor that issues on the subject of getting your advert authorized. Fb additionally examines the touchdown web page to which you are sending individuals. If the touchdown web page is considerably completely different from what you are promoting, you may count on your advert to be rejected.
Resist the temptation to be overly intelligent and pull a bait-and-switch along with your adverts (i.e., promoting to lose the lifeless weight and linking to a divorce lawyer’s web site). Your touchdown web page URL must also be reflective of the copy on the web page.

Picture supply
Lastly, be sure your touchdown web page is useful. If clients must click on by pop-ups to get to the content material, or there are lifeless hyperlinks on the web page, Fb will doubtlessly deny your advert.
3. Advert copy is overly private.
Wait, is not personalization what clients need? Sure, however solely once they have expressly given the permission for his or her knowledge for use. When an unknown advertiser (a 3rd celebration) makes use of knowledge, it might appear creepy or overreaching.
A examine revealed in Harvard Enterprise Evaluate discovered that when “unacceptable, third-party sharing had occurred, issues about privateness outweighed individuals’s appreciation for advert personalization.” In different phrases, customers do not feel snug when advertisers appear to have entry to extra private knowledge than they’ve instantly disclosed with them.
This is without doubt one of the causes Fb will not approve adverts that instantly reference a consumer’s private info. Based on Fb’s insurance policies, “adverts should not comprise content material that asserts or implies private attributes.”
For instance, advert copy stating a consumer’s age or sexual orientation wouldn’t be allowed. When you could need to entice single 20-somethings to your hip new bar, you would not be capable of say “Hey single girl! Your 20s are the time to dwell it up. Go to O-City Pub tonight!” Nonetheless, you may nonetheless slim your advert viewers to females of their 20s.
Sure, you must nonetheless attempt to direct your commercials to your target market. However keep away from the “creepy” issue.
4. Fb’s model tips weren’t adopted.
Fb gives a variety of tips about the way to discuss with them. Generally, adverts ought to keep away from suggesting they’re associated to Fb, including the Fb brand, or making Fb branding the principle focus of the advert. Moreover;
Do not pluralize Fb or abbreviate it as “FB”.
Do not use the “f” or Fb logos instead of the phrase “Fb” in advert copy.
Do not change Fb’s model colours, even for animation functions.
4 Greatest Practices for Fb Adverts
Creating an advert that may carry out effectively goes an extended solution to creating an advert that may get authorized. Fb desires its customers to have a constructive expertise when interacting with adverts.
If customers can uncover new services and products by Fb adverts, they will proceed to interact with the platform. Following these finest practices for Fb Adverts will guarantee a constructive expertise in your guests, together with a powerful conversion price.
1. Assume visually.
Fb adverts compete in your viewers’s consideration alongside all the opposite posts on Fb: footage of your folks’ children, superb footage of nature, and tons of pet footage. How is your advert going to be a focus for your goal buyer? It must be visually interesting.
Try the under video from Chive, which sells plant pots. The large inexperienced plant catches your eye straight away, whereas the movement retains your consideration. It is a nice, easy however visually hanging commercial.

2. Have a transparent name to motion.
What would you like your viewers to do subsequent? Ought to they like your Fb Web page? Obtain a free template? Join a publication? Having a direct name to motion will promote extra engagement. Inform your clients what to do subsequent, then make it very straightforward for them to comply with by.
Based on AdRoll, including a call-to-action button boosts click-through price by 2.85 occasions. The commercial under is profiting from Fb’s call-to-action buttons by inviting customers to join a free digital occasion.

3. Preserve it related.
With Fb Pixels and in depth advert focusing on choices out there, there is no such thing as a motive to advertise irrelevant content material or gives. The most effective gives are hyper-targeted to your supreme buyer, based mostly on their previous web site exercise and their likes. For instance, this commercial for plant propagation decor could be very related to me, as a result of I’ve bought from on-line plant nurseries earlier than.

4. Present worth.
Why ought to a buyer click on by to your touchdown web page? Do you’ve gotten info they want? A product that’s going to resolve their issues? Or are you providing a deal? Know what worth you present clients, and make it clear in your commercial.
The under instance from a web based grocery retailer gives scrumptious meals, with a ten% low cost on the primary buy. That is value signing up for.

Get Began with Fb Adverts
Understanding their insurance policies will get your Fb Adverts authorized sooner and extra reliably. Comply with the guidelines above for higher outcomes when promoting on Fb.

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Initially revealed Apr 12, 2021 8:00:02 AM, up to date April 12 2021


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