Facebook Messenger Marketing & Chatbots: 11 Ways to Get Started

What Is a Facebook Messenger Bot?How Can I Get Started with Facebook Messenger Bots?Automate Q&ADeliver Daily or Weekly MessagesPrompt Users to Book a Service or Make AppointmentsSend Special Offers & CouponsTake OrdersDeliver Breaking NewsConduct Quizzes, Surveys & PollsGive Order Updates & Shipping StatusAnnounce Blog Posts or Send New Content to SubscribersDrive Event RegistrationSend Out Reminders for Upcoming EventsTime to Build Your Own ChatbotWant to tap into Facebook Messenger’s massive audience of more than 1.3 billion users?Then create a Facebook Messenger bot!With a Messenger bot, you can scale your communications with your business’ Facebook Messenger contacts.You can use a Messenger chatbot just like you use an email marketing app – just as you would with email marketing, you can send mass messages, sort your audience, track open rates, etc.But unlike email marketing, you can earn unprecedented ROI: chatbots, on average, earn a 70-80% open rate within the first hour.If you want to take advantage of these sky-high open rates, developing a chatbot for Facebook Messenger is a must.Keep reading to learn exactly what a Facebook Messenger chatbot is and how to use them!What Is a Facebook Messenger Bot?Just like any other chatbot, a Facebook Messenger bot can be added to your site to answer questions and interact with customers – but unlike other chatbots, it’s powered by Facebook.AdvertisementContinue Reading BelowThat means that anyone who has a conversation with your site chatbot will also be added to your Facebook Messenger contacts, meaning you can follow up with them with chat blasts (the new and improved email blast!).A common misconception about Facebook Messenger chatbots is that they are powered by artificial intelligence.Facebook Messenger bots are powered by a computer program, and you have total control over the chatbot and its messages (including responses to questions).How Can I Get Started with Facebook Messenger Bots?Wondering where to begin with Facebook Messenger bots? You aren’t alone.“A lot of people don’t understand how easy it really is to build a chatbot. They assume the development is cumbersome when, in reality, anyone can do it – you don’t have to be a coder to build a Facebook Messenger chatbot,” said Purna Virji, Senior Manager of Global Engagement at Microsoft.In reality, figuring out what to create is more challenging than actually creating it.AdvertisementContinue Reading BelowVirji’s advice:“Start with something small. Ask yourself, what’s one thing a bot can do for my business? Find that opportunity and run with it.”Now, we want to help you get started with Facebook Messenger marketing.Here are 11 ways you can get started using a chatbot for your business right now.1. Automate Q&AAutomating Q&A is the simplest way to use a chatbot.Simple, straightforward questions can easily be answered by a chatbot.“Go through your purchase funnel and determine what people are asking customer service,” Virji said.This will give you a good foundation for what kind of questions your bot could answer.Consider creating a chatbot to answer questions like:What are your store hours?What is your phone number?What is your address?2. Deliver Daily or Weekly MessagesDepending on your brand, you can send out weekly or evenly daily messages.For example, a bookstore might send out the New York Times bestseller list on Sundays, or a yoga brand might send out positive mantras every morning.3. Prompt Users to Book a Service or Make AppointmentsDoes your business take appointments?A chatbot can set them up for you.Sephora’s Facebook Messenger chatbot offers users the ability to book a makeover as soon as they connect.4. Send Special Offers & CouponsMeet your customers where they are by sending them exclusive deals, coupons, and promo codes straight via Facebook Messenger.AdvertisementContinue Reading Below“Let’s say a Clinique customer buys a 90-day supply of face cream,” Virji said. “What if 75 days after a purchase, Facebook Messenger (powered by a chatbot) delivers a 10 percent off coupon on that same cream? It’s useful, friendly and timely.”5. Take OrdersIf your business takes orders, a chatbot can also streamline this for you.Pizza Hut’s Facebook Messenger subscribers, for example, can complete an entire order from start to finish without ever leaving the app.6. Deliver Breaking NewsPublishers have the unique opportunity to deliver news up to the second with Facebook Messenger. This is one of the ways Search Engine Journal uses Facebook Messenger.AdvertisementContinue Reading BelowLet’s say Google announces a major shakeup to the algorithm – Search Engine Journal can immediately send out a message to all its Facebook Messenger subscribers.7. Conduct Quizzes, Surveys & PollsYou can collect information on your contacts through the strategic use of surveys.This will allow you to better serve them better and deliver more targeted content.Take a look at how Spotify does it.Search Engine Journal, for example, occasionally surveys Facebook Messenger subscribers to identify what topics they’re most interested: SEO, PPC, SMM, content marketing or all of the above.AdvertisementContinue Reading BelowBy having the chatbot segment Search Engine Journal’s subscribers, it allows them to deliver highly targeted, personalized content that will be of value.8. Give Order Updates & Shipping StatusOnce customers have placed an order, you can use Facebook Messenger to ping them with updates on their shipping status.9. Announce Blog Posts or Send New Content to SubscribersThink of Facebook Messenger as a new and improved RSS feed.If you have a blog, you can send out a message promoting your new posts.By no means does this have to be all your blog posts, especially if you’re a high-frequency publisher. In that case, choose your best content so as not to overwhelm your subscribers!10. Drive Event RegistrationHave an event coming up?Whether it’s a live event or webinar, you can drive registration by messaging your subscribers information about your upcoming event.Include a picture, text and add a button where users can sign up – with a simple click, they’ll be able to register.AdvertisementContinue Reading BelowHere, MobileMonkey invites people to register for a virtual summit, and prompts them to sign up all within Messenger.11. Send Out Reminders for Upcoming EventsIf you’re having an upcoming event or sale, sending out a reminder beforehand is another great use of Facebook Messenger.This is another way that Search Engine Journal uses chatbots. An hour before one of Search Engine Journal’s webinars is about to begin, a reminder with a link to the webinar is sent out to all registrants.AdvertisementContinue Reading BelowTime to Build Your Own ChatbotThere you have it: 11 ways to get started with chatbots for Facebook Messenger today.Now it’s time to get to building!Full disclosure: I have a business relationship with MobileMonkey.Image CreditsFeatured Image: Paulo BobitaAll screenshots taken by author


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