What is LinkedIn Live? [+How to Leverage It in Your Marketing Strategy]

Each week, I exploit LinkedIn to speak about present occasions and join with different content material creators.
And I am not the one one. Actually, LinkedIn has almost 700 million energetic customers and has develop into one of many high social media platforms.

Within the final yr, corporations have began to make use of the social community’s new live-streaming expertise.
Whereas Fb and Instagram launched stay streaming options in 2016, LinkedIn only in the near past determined to affix the stay streaming platforms.
In February 2019, LinkedIn Stay was launched to particular person customers. In 2020, it was introduced that LinkedIn Stay would additionally develop into obtainable to enterprise pages.
With this announcement, LinkedIn determined “to convey you a tighter integration between LinkedIn Occasions and LinkedIn Stay, by turning these two merchandise into a brand new digital occasions answer that allows you to keep related to your communities and meet your prospects wherever they’re.”
Stay streaming continues to realize reputation amongst audiences. Actually, in 2019, web customers watched 1.1 billion hours of stay video.
Moreover, in line with Go-Globe, stay streaming is anticipated to account for 82% of all web site visitors.
Plus, LinkedIn Stay streams have elevated by 158% since February 2020.
Though LinkedIn Stay is not obtainable to all companies proper now, it is likely to be time to begin eager about stay streaming.
To get began with LinkedIn Stay, you possibly can full an software on-line to develop into a Stay broadcaster.
On this publish, let’s evaluation how one can leverage LinkedIn Stay in your marketing technique to draw new audiences.

LinkedIn Stay
LinkedIn Stay is the stay streaming characteristic that permits you to stream stay video to your viewers so you possibly can drive engagement and construct deeper connections.
Actually, LinkedIn Stay movies get, on common, seven instances extra reactions and 24 instances extra feedback than native video produced by the identical broadcasters.
LinkedIn, referred to as the skilled social media community, is a good place to stream stay movies as a result of you possibly can really get to know your viewers and interact with them in a method that corporations have not been in a position to do earlier than.
Now that you already know what LinkedIn Stay is and why you need to use it, let’s dive into the logistics.

How you can Go Stay on LinkedIn

Apply for LinkedIn Stay.
Join a third-party streaming device.
Join LinkedIn to third-party device.
Write a title and outline for the stream.
Go stay in your third-party device.

1. Apply for LinkedIn Stay.
To get began with LinkedIn Stay, you will want to use to have the characteristic added to your profile.
The applying will ask you the place you wish to stay stream (from a private profile or a enterprise web page) and the hyperlink to the web page you wish to stream from.
If you wish to stream from a enterprise web page, you will additionally want to incorporate the profile URLs of the web page admins. Solely as much as three web page admins can have the flexibility to stream from your small business web page.
As soon as you’ve got utilized, it is time to watch for approval. Be sure you hold checking on this, since you do not wish to miss the notification that you’ve got gained entry to LinkedIn Stay.
2. Join a third-party streaming device.
Earlier than you possibly can go stay on LinkedIn, you will want to join a third-party streaming device as a result of LinkedIn does not supply native streaming at present.
You should use instruments like StreamYard or Socialive. These instruments are additionally useful for going stay on a desktop laptop. They’ll make it simpler to see feedback and really work together together with your viewers in the course of the stream.
3. Join LinkedIn to third-party device.
Now that you’ve got signed up in your streaming device and you’ve got obtained approval for LinkedIn Stay, it is time to join the 2 platforms.
To do that, log in to your third-party device and navigate to the world the place you possibly can add streaming locations (this can change relying on the device you are utilizing).
As soon as you discover the correct place so as to add a streaming vacation spot, you need to be capable to click on LinkedIn profile and join from there.
4. Write a title and outline for the stream.
After the instruments are related, you are able to go stay. Simply click on the button that claims go stay or begin streaming. Earlier than the platform truly begins stay streaming, you will see an space to jot down a title and outline for the stream.
Be sure you precisely describe what is going on on within the video and what customers can anticipate. This can assist get your viewers within the stay stream.
5. Go stay in your third-party device.
Now all it is advisable do is go stay. Earlier than you do, ensure your digital camera and mic are all arrange. You may additionally wish to double verify the digital camera place, lighting, digital camera high quality, audio, and background. It is necessary that your arrange seems to be skilled, particularly on condition that LinkedIn is the skilled social community.
So, we all know what LinkedIn Stay is and how one can get began, however you is likely to be questioning, “How can I exploit this device?” Let’s dive in beneath.

LinkedIn Stay Makes use of

Digital Occasions
Recruiting
Thought Management
Showcase Experience
Announce a New Product or Partnership

1. Digital Occasions
With the current integration of LinkedIn Stay and LinkedIn Occasions, the social media platform is a good place to host your digital occasions.
LinkedIn digital occasions permit you to meet your viewers the place they’re and host your occasion in a trusted setting.
Moreover, internet hosting a digital occasion on LinkedIn Stay will assist you entice the correct skilled viewers.
You possibly can share your occasions with your small business web page followers, plus you possibly can ship occasion invites to your first-degree profile connections.
As an alternative of taking movies throughout your digital convention and posting them on LinkedIn later, LinkedIn Stay permits you to join together with your viewers in real-time.
In accordance with LinkedIn, LinkedIn Stay is seeing 23 instances extra feedback per host and 6 instances extra reactions per publish than native video.
With LinkedIn Stay, you possibly can interact and join together with your followers in real-time throughout your digital occasions.

2. Recruiting
LinkedIn is without doubt one of the important hubs for recruiters and job-seekers alike. Actually, recruiting is without doubt one of the high advantages of getting a LinkedIn profile for people and types.
With LinkedIn Stay, you possibly can assist your recruiting efforts by exhibiting off your office tradition, introducing staff members, and answering questions out of your viewers.
Moreover, you possibly can host a stay panel with staff on what it is wish to work in your firm. Group members can focus on what their hiring journey seemed like and provides tricks to individuals who wish to work in your firm at some point.
You can even host a Q&A with totally different individuals in your staff to spotlight their particular roles. For instance, you possibly can have them introduce themselves and their position, after which take questions on their day-to-day duties and duties.
If you wish to use LinkedIn Stay to assist your recruiting efforts, take into consideration different social media ways you’ve got carried out, after which strategize how these can convert right into a stay stream.

3. Thought Management
One of many central LinkedIn methods for many corporations is to make use of the social media platform to place your self as an business chief.
To do that with LinkedIn, you possibly can focus on present occasions in your business and increase your content material creation technique.
Utilizing LinkedIn Stay, you possibly can host a panel for business thought leaders, together with these at your organization, to speak about business developments and points.
Moreover, you possibly can host a stay stream devoted to interviewing business professionals and specialists.
Amplifying thought leaders and collaborating in business discussions is an effective way to make use of LinkedIn Stay to draw new audiences.

4. Showcase Experience
To not be redundant, however turning into an authority in your business is a vital a part of your marketing technique.
LinkedIn Stay presents a superb alternative to showcase your experience.
Utilizing stay streaming expertise, you possibly can share your suggestions and methods together with your viewers. To do that, brainstorm how-to subjects that your viewers is fascinated by.
When you’re struggling to provide you with concepts, take into account repurposing previous content material like weblog posts or YouTube movies.
Producing stay streaming content material will assist you increase your content material marketing technique.

5. Announce a New Product or Partnership
As knowledgeable social media platform, LinkedIn is a good place to announce a brand new product or partnership.
Actually, you may take into account doing this on LinkedIn Stay. You possibly can convey on representatives out of your firm and associate firm to debate what the brand new partnership entails.
That is additionally an amazing alternative to coach and work together together with your viewers.
By launching a product throughout a stay stream, you will get speedy suggestions out of your viewers, reply questions, and conduct a stay demonstration.
The announcement of LinkedIn Stay proves that stay streaming will proceed to be an necessary tactic in your marketing technique. Actually, this characteristic reveals that customers are fascinated by interacting with manufacturers in real-time.
When you’ve already used Fb and Instagram Stay, LinkedIn Stay is likely to be one other platform to make use of and experiment with — particularly in case your viewers is extra more likely to be on LinkedIn than different platforms.
To be taught extra about how actual manufacturers are utilizing LinkedIn Stay, try this weblog publish on LinkedIn stay examples.

Editor’s observe: This publish was initially printed in June 2020 and has been up to date for comprehensiveness.

Initially printed Mar 29, 2021 7:00:00 AM, up to date March 29 2021

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